Beyond North America the large phone seems to make sense. Consumers in emerging markets on a limited budget, don't want to spend their hard earned cash upgrading two separate devices.
Samsung releases a phablet (an 8-inch tablet that makes calls) so big that you will feel like you are holding a tablet to your head while you make a phone call. An interesting concept and there must be a market for it, or at least I hope so for Samsung's sake.
Samsung recognizes that the device might make sense as a phone in the US and Canadian markets, choosing to released a WiFi-only version that can’t be used as a phone. In Canada and the US, this version is aimed directly at Apple’s 7.9″ iPad Mini.
Beyond North America the large phone seems to make sense. Consumers in emerging markets on a limited budget, don't want to spend their hard earned cash upgrading two separate devices. A phone and a tablet (phablet) is a good-enough solution in these markets. The large screen draws attention to the user when they make calls and has actually become a status symbol in these markets.
The small screen size of typical smartphones may be more annoying to most users that we initially thought. A survey by T-Mobile indicated that 77% of consumers would prefer smartphones with screens larger than the one found on the iPhone 5.
We all spend so much staring at our smartphones that consumers may be moving to bigger screens on their smartphones. This is a trend that is definitely worth watching and the question is, how big is too big for a smartphone screen. Samsung seems to think an 8-inch screen hits that sweetspot.
Phablet combines the words phone and tablet together into a new word. Phablet refers to a class of smartphones with screen sizes ranging between 5 and 8 inches and designed to combine or straddle the functionalities of a smartphone and tablet.
Larger than smartphones, phablets may be smaller and thinner than tablets, making them more convenient for users to carry or pocket. Phablets are typically optimized for mobile web access and multimedia consumption—activities which are enhanced by the larger screens. A phablet may, as in the case of Samsung's Galaxy Note series, feature software optimized for an integral self-storing stylus, to enhance such features as sketching, note-taking and annotation.) refers to a class of smartphones with screen sizes ranging between 5 and 8 inches and designed to combine or straddle the functionalities of a smartphone and tablet.
In January 2013, IHS reported that 25.6 million phablet devices were sold in 2012 and estimated that these figures would grow to 60.4 million in 2013, and 146 million by 2016. In a 2013 analysis, Engadget identified dropping screen prices, increasing screen power efficiency, increasing battery life and the evolving importance of multimedia viewing as critical factors in the popularity of the phablet.